Analyze your brand name
for global fit
We help entrepreneurs, product managers, and naming professionals stay away from brand names that can hurt their business. Check your company name or product name with real people from 80+ countries for linguistic issues, negative associations, and local competition.
Any company, product, or brand starts with a name. But are you sure that your name works well across the globe?
Picking a global brand name is HARD!
Local competitors and namesakes
Your name might be too similar to an existing competitor, or to a failed business that many have heard about.
Offensive words and slang
Your name (or a part of it) might evoke something vulgar, rude, provocative, or have an unintended double (or even triple) meaning.
Unwanted connotations
If you want your name to feel secure and reliable, any associations with weakness and change are throwing your customers off.
Difficulties in pronunciation
When your name is spoken, it might be hard to pronounce, ambiguous, or even confused with other common words or brand names.
Check out more brand name fails on our Facebook page!
Nimi keeps you away from poor brand names.
Here's how it works:
Tell us about your name
We need the brand name itself, a short description of what the company or product is doing, and the markets where you want to launch.
We analyze your name
We work with in-country, in-language, in-culture respondents to inspect your name for linguistic, cultural, and regional issues in your chosen markets.
You get insightful results
Our analysis helps you avoid negative word-of-mouth and expensive blunders. You make an informed choice of the best, safe name to fuel your global business growth.
Your brand name. Checked by real people.
Want to earn money by helping new brands succeed?
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How much does it cost?
Pricing starts from just 4€ ($4.35) per language for a basic check, and from 79€ (86$) per country for detailed analysis. Click to learn more details.
Order your brand name analysis today!
Ready to get amazing insights about your company name or product name? Enter the details below, and proceed to plan selection.
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