Analyze your brand name
for global fit
for global fit
We help entrepreneurs, product managers, and naming professionals stay away from brand names that can hurt their business. Check your company name or product name with real people from 80+ countries for linguistic issues, negative associations, and local competition.
Any company, product, or brand starts with a name. But are you sure that your name works well across the globe?
Picking a global brand name is HARD!
Local competitors and namesakes
Your name might be too similar to an existing competitor, or to a failed business that many have heard about.
Offensive words and slang
Your name (or a part of it) might evoke something vulgar, rude, provocative, or have an unintended double (or even triple) meaning.
Unwanted connotations
If you want your name to feel secure and reliable, any associations with weakness and change are throwing your customers off.
Difficulties in pronunciation
When your name is spoken, it might be hard to pronounce, ambiguous, or even confused with other common words or brand names.
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Check out more brand name fails on our Facebook page!
Nimi keeps you away from poor brand names.
Here's how it works:
Tell us about your name
We need the brand name itself, a short description of what the company or product is doing, and the markets where you want to launch.
We analyze your name
We work with in-country, in-language, in-culture respondents to inspect your name for linguistic, cultural, and regional issues in your chosen markets.
You get insightful results
Our analysis helps you avoid negative word-of-mouth and expensive blunders. You make an informed choice of the best, safe name to fuel your global business growth.
Your brand name. Checked by real people.
75
languages
80
countries
6
continents
We've already helped these cool brands
Nimi helped guide us through the difficult problem of choosing the right name. Although we've not hit our final name yet, they've helped us in the right direction. We continue to work with them because of their friendly and professional approach to this important matter.
Nik Seth
Founder & CEO, social care startup
We were lucky to use Nimi for validating our new name ideas! They would have drowned in the Google search answers. Nimi also suggested us to think about emotions we want to share with our customers – it really helped to start brainstorming.
Grete Urbel
Founder, Tipoff
Validating our name gave our team valuable information. We confirmed that first thought about word Gimme has the intended associations (give me), but also got signal that this word might confuse non-English speakers by pronunciation and meaning. Some answers surprised us in a positive way (for example nobody thought that Gimme sounds boring), and the most valuable part of feedback were the comments from respondents.
Kairi Rais
Co-Founder, Gimme
The insights that Nimi can provide about your brand are awesome, you should try it.
Eduard Giménez
Co-Founder & CTO, Keweno
Nimi offers a flexible and responsive service to naming professionals. The linguistics analysis provided is clear, precise. Moreover, Nimi team gives final recommendations to their client, which is precious.
Sophie Gay
CEO, Agence Namibie
How much does it cost?
Pricing starts from just 4€ ($4.35) per language for a basic check, and from 79€ (86$) per country for detailed analysis. Click to learn more details.
Order your brand name analysis today!
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